7 Email Marketing Secrets That'll Make You Rich (If You're Not Stupid)

Listen up,

Your email marketing probably sucks.

I know because I've seen what passes for "strategy" these days.

Even the so-called experts are leaving piles of cash on the table.

But you? You're gonna be different.

Why? Because I'm about to hand you the keys to the kingdom.

Here are 7 moves that'll turn your stagnant ecom email list into a money-printing machine.

1. Your USP is Weak. Fix It.

Stop hiding behind "quality" like it means something. Newsflash: Everyone claims quality.

You need to find out what keeps your customers up at night and solve that problem better than anyone else on the planet. Period.

Do this, and they'll throw money at you.

2. Segment or Die

If you're blasting the same email to your whole list, you're burning money.

Someone who just browsed your site needs a different message than someone who ghosted you last month.

Treat them differently, or watch them unsubscribe.

3. Test Until It Hurts

A/B testing isn't optional.

It's the difference between guessing and knowing.

Test your welcome emails, your abandoned cart sequence, your browse reminders.

Test everything.

The data doesn't lie, but your gut sure does.

4. Optimize Like Your Life Depends On It

Your emails don't exist in a vacuum.

How are people getting to your site?

Is your homepage a conversion machine or a ghost town?

Are your headlines putting people to sleep?

Fix it all. Now.

5. Tell a Story That Sells

In a world of copycats, your brand story is your secret weapon.

Get personal. Get real.

Make them care about you, not just your product.

When they buy into your story, they'll buy everything else.

6. Measure What Matters (Hint: It's Not Opens)

Opens and clicks are vanity metrics.

They don't pay the bills.

Set real goals for every email.

Want to boost Average Order Value? Great.

Make sure your emails are engineered to do exactly that.

Measure what moves the needle on your bank account.

7. Consistency is King

Random emails are for amateurs. You need a battle plan.

Map out your sequences, plan your campaigns, and stick to it like your business depends on it.

Because guess what? It does.

Now, here's the deal. This advice is worth its weight in gold, but only if you use it. So here's what you're gonna do:

1. Focus on one of these strategies. Just one.

2. Implement it this week. Not next month. This week.

3. Email me back and tell me which one you focused on and why.

I read every response. Why? Because I'm invested in your success. And because the day you start crushing it with email is the day you tell everyone you know about the guy who showed you how.

Time to get to work. Your future self is either going to thank you or hate you. Your choice.

Let's get rich,

Lucas

P.S. If you thought this was good, follow me @copylinekiller on Twitter.